Reflection:
- By changing the positioning of the silver objects to stand flat against the glass it created a more uniformed look. The text was then placed directly above its counterpart to accompany its story about price. This is designed to shock, especially given its context of a university studio. But this is essentially an ironic view of how art is priced.
- The 'artists brand identity: £1,000,000' is inspired by my work that got selected for the Hix Award at Unit London, where I tried to set my price at £1,000,000 but it got refused.
Feedback:
- People thought the text looked cluttered and difficult to read - which is what I wanted as this interaction with the text reflects that of the purchasing process which can be difficult, stressful, strenuous especially in times of 'sale'.
- I wanted to bring this aspect of the sale to the gallery to further exploit the commercialisation of art, and how art contemporary art is increasingly becoming enthralled to the market, and made to sell.
- The red in the text against the white background conforms to this sale approach that we see in sale stickers, like the initial pieces of work I did at the start of the year.
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