Tuesday, 13 December 2016

Christmas Lecture by Amy Hewitt, 'Neither Use Nor Ornament'

Key Points & Reflections;
  • The lecture was about accessibility of art and included themes of art-specific lexis, but had themes relative to my field of research including money and value of art.
  • "Even if you are only moderately rich, there is almost nothing you can buy for £1 million that will generate as much status and recognition as a branded work of contemporary art—" (Source: http://www.rhayden.us/auction-houses/branding-and-insecurity.html) On this page it also compares Christie's to a brand of painting. 
  • Original Source for above quote may be in the book, 'The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art' by Don Thompson
  • The above quote is significant as the value at 1,000,000 is what I have placed my artist's brand identity at within my own text-base works, and helps to signify why. 
  • The Art World is about being branded. 
  • Overall this was a Helpful presentation which ignited further research and covers similar themes to my own research for example the price of art. 
Further Research:
  • 'The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art' by Don Thompson. 
  • More into the accessibility of art. 

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