Key Points the group picked up:
- First point picked up a grammatical error - need to change 'Artists' to 'Artist's'.
- The text connects with a labour intensive process, quite factory-like, but the artists brand identity being £1,000,000 implies a critique of the market, it gives some more importance. The fact it is being brought to our attention in this way is important for this.
- How we value art financially - the irony of it.
- Is it not necessarily art designed to sell or art that has value to the artist, it is a critique of all this.
- The piece points fun at value and price of art, inherent to mistrust of the art world.
- Themes of elitist art.
- Does the text take away from the objects? The group were more obsessed with decoding the text and it seemed to take away from the 'awe' of the objects. The statement of the materials which seemed cheap, also had an effect on the way they felt towards them. It decreases their aesthetical value in a way.
- The placement of the objects - on the windowsill doesn't look like their value is being enhanced.
Developments & Further research:
- The text is only a piece of A4 paper stuck on a window with sellotape - maybe it needs to be neon lights with the artists brand name ?
- The text could state a minimum wage for the artists labour, and minimum cost for materials, this would really state a stronger message about the £1,000,000 brand identity.
- Research institutional critique; Andrea Fraser
- Experiment with glass, you can put reflective paint into it, reflective stuff.
- Experiment with electroplating resin with metal.
- Robert Smithson insurance value piece.
Further Work: Editing the Text:
Reflections:
| Risograph printed book we made from the workshop |
- Minimum wage sculpture
- Further improvements to this text based piece would be its display format. Rather than being on A4 paper sticking it on the wall next to my work, perhaps it could be in a book beside it.
- Or it could be Risograph printed out hundreds of times and stacked beside the piece, to give this impression of mass production, advertising, sale themes.
- Following the Risographing workshop I attended the other day, it showed me the attributes of this type of printer and how it used to be used for newspapers or getting information out quickly.
- The risograph prints (see left) have inconsistencies and do not print out perfect every time which I feel could portray this sense of mass production well.

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