After my crit I researched Neon signs and found I could make my own from neon wire. Neon signs aren't exactly the kind of branding that galleries or luxury high end shops employ however, this is exactly what I needed, as it connects to fast sales, cheap material, minium wage labour. Sort of a modern version of Michael Landy's 'Closing down sale' where he uses cheap card to express the sale aspect.
Neon signs:
Neon wire: https://www.amazon.co.uk/Electroluminescent-Transformer-Christmas-Decoration-Restaurant/dp/B00GJH6SOA/ref=pd_lpo_200_tr_t_3?_encoding=UTF8&psc=1&refRID=8PF86XJ726VGN2A254H9
I chose red wire for its connotations with sale, and themes throughout my past work which have involved red alongside the silver for this reason.
How to make it: http://apracticalwedding.com/diy-neon-sign-el-wire/?utm_referrer=https%3A%2F%2Fwww.google.co.uk%2F
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