Over the summer I was given the opportunity to exhibit my degree show work at Unit London Gallery as part of the Hix award:
‘Naïve
young artist tries to sell balloons for £1,000,000’[1].
It was exploring the appropriation of Jeff Koons’ ‘Balloon Dog’ (Orange)[2]
within my BA degree show, using less-than-precious materials, that formed the
basis for my current practise. After my BA, my work[3]
was ironically selected to form part of a group show within a commercial London
gallery. When asked by the curator for the price of my work, I responded with ‘£1,000,000’.
How could it be any less? After all, I was appropriating the highest selling work to be sold by a living artist.[4]
It was in this moment that I discovered I was enthralled by the art market, and
correspondingly, developed a profound interest for the buying and selling of
art, and the reasons behind its value.
I think the £1,000,000 number is important to my project for this reason, and could connect to my artist brand identity, ironically.
[1] This was the headline I gave myself
after trying to set the price at £1,000,000 for my ‘Balloon Dog’ piece within
Unit London Gallery, which was primarily made from real balloons.
[3] Alexandria Frances Clow, Balloon Dog (Lincoln: University of
Lincoln Apex Degree Show, 2016).
[4] Daisy Wyatt, ‘Jeff
Koons' Balloon Dog sells for record $58m along with Francis Bacon's Freud
portraits.’ Independent [online] (13
November 2013) http://www.independent.co.uk/arts-entertainment/art/news/jeff-koons-balloon-dog-sells-for-record-58m-along-with-francis-bacons-freud-portraits-8936712.html
[accessed 28/11/16].
Alexandria Frances Clow, Balloon Dog (Lincoln: University of Lincoln Apex Degree Show, 2016).
Alexandria Frances Clow, Balloon Dog (London: Unit London Gallery 2016).
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