Wednesday, 30 November 2016

A breakdown of the costs

While writing my research methods report, it provoked me to think more about the plans I had next for my art, and exhibition. I remembered something that was brought up in either a crit or tutorial a while ago ago about breaking down the costs of a piece of art, to show production costs and value in that sense. I decided to have a go at doing this for my own pieces I have made so far.

First in Microsoft Word:



Once I had worked out what I wanted to put, I continued in Photoshop where I had control over the leading of the type.




These three posters are a3 in size. I chose to use red as this is becoming a standard colour for me and joins my colour scale, along with silver,  due to its connotation with 'sale'. I wanted the text to look more messy and condensed as it reflects the purchasing process which can be rushed, stressful, anxiety provoking. 

'Artists brand identity: £1,000,000' is inspired from 'Naive young artist tries to sell balloons for £1,000,000', when a commercial London gallery refused to put a price tag of £1,000,000 on my work within their gallery. 

Reflection & Development:
  • I want to place these in my studio/gallery window on top of the pieces of work that they relate to. 




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