First in Microsoft Word:
Once I had worked out what I wanted to put, I continued in Photoshop where I had control over the leading of the type.
These three posters are a3 in size. I chose to use red as this is becoming a standard colour for me and joins my colour scale, along with silver, due to its connotation with 'sale'. I wanted the text to look more messy and condensed as it reflects the purchasing process which can be rushed, stressful, anxiety provoking.
'Artists brand identity: £1,000,000' is inspired from 'Naive young artist tries to sell balloons for £1,000,000', when a commercial London gallery refused to put a price tag of £1,000,000 on my work within their gallery.
Reflection & Development:
- I want to place these in my studio/gallery window on top of the pieces of work that they relate to.





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