Reflective Log: An Interview With Chloe Wise by Audrey Phillips for aqnb

Internet Source: http://www.aqnb.com/2016/10/18/an-interview-with-chloe-wise/

Key points & Reflections

• What I like about Chloe Wise is the irony she uses within her work to critique consumerism, advertising: "Rather than making the viewer uncomfortable she opts to make them laugh, and at the same time maybe a little bit confused because these funny things are also maybe a little bit sad: “Trends are banal, and marketing is everything, and consumers are gullible, and logos and shininess hold all the power.”" (Phillips and Wise, 2016) I think this is what has made her popular as an artist and Koons and Hirst have used a similar approach in their careers. 

• "logos and shininess hold all the power." This is what I need to focus my own work more on, adding logos or branding to my work would have a more ironic, outrageous approach to catch the viewer (or consumers attention). 

• "CW: I love that. It’s so simple. It works on us helpless impressionable consumers. We’re like, ‘Oooohshiny. Okay, I want it’." (Wise, 2016) This quote is basically the concept I am working with, but Wise works with the comparison between food and female bodies as a desirable thing - e.g. advertisements for food have water droplets on to enhance freshness, , "and female models are always shiny and glossy to indicate youth, luxury, sexiness." (Wise, 2016).

Further Research:

Bagel no.5 by Chloe Wise