Saturday, 22 October 2016

Book - The Value of Things by Neil Cummings and Marysia Lewandowska

Key Points & Reflections:
  • "Through the process of narration, people were able to comprehend an individual object in all its sumptuousness and freakish wonder" (Cummings and Lewandowska, 2000, 25). This quote talks about the museum, as a place to induce wonder, and could be relative to the modern day gallery too.
  • "In this context, the expert wielded the power to bestow the label 'authentic' - certifying provenance, age and authorship - and benefited from the resulting effect on objects' desirability and price."  (Cummings and Lewandowska, 2000, 36) This is taking about the context of the souvenir before the time of public museums, it was wealthy collectors that could provide this label. 
  • "New retail stores mimicked the museums with their promise to supply everything that could be produced, and as a result many things - in the form of serial reproductions, machine-standard products, casts, copies, replicas and limited and signed editions - became torn from their context and cast a drift in a sea of other extremely similar artefacts. " (Cummings and Lewandowska, 2000, 37)
  • The shopping chapter from page 131 has some relative points that can translate into the world of art and the gallery. 
  • "Born into the era of a replicating promotional media, contemporary customers are made the restless casualties of their desires." (Cummings and Lewandowska, 2000, 131) This point  states a fact about the society we live in currently and I believe this contemporary customer is also a customer of art and the same point can be applied to the gallery. 
  • "Rather than merely 'buying' something, we are now encouraged to use every object or image to imaginatively extend ourselves; rather than making a purchase, in a sense, purchase now 'makes' us."  (Cummings and Lewandowska, 2000, 131) I feel as though this quote extends to the contemporary commercial gallery, in the way the gallery is curated for its atmosphere, to make the viewer feel a certain way. People identify themselves through their possessions and owning art can be one of those possessions.  
  • A paragraph on the contemporary store is very similar to the gallery display: "Goods cascade through display fixtures on varying heights: wall-mounted shelving spills things down into the low open cupboards, out onto tables or low plinths, or into buckets and bins." (Cummings and Lewandowska, 2000, 142). This quote could translate into the way the gallery is displayed.
Reflections & developments for work:
  • I could exploit this gallery as a shop situation and play into the details of the shop aspect, play on consumers desires

No comments:

Post a Comment