Reflective Log: Article: Art Money, a New Startup, Is Offering Collectors Free Money to Buy Art

Online article by Isaac Kaplan for Artsy, published 25th October 2016, available from https://www.artsy.net/article/artsy-editorial-this-new-startup-is-offering-collectors-free-money-to-buy-art [Accessed 26/10/16]. 

Key points:

• This company makes art more affordable for people who want to buy art, offering them interest free loans from $1000 to $30000. "Art Money offers buyers interest-free loans, allowing art buyers to pay off the price of a work over the course of 10 monthly installments rather than shell out the full price tag of the piece in one fell swoop."(Kaplan, 2016) 
• "With Art Money, galleries are paid within two weeks."(Kaplan, 2016)
“It’s not about the money, it’s about the psychology of it, it’s about feeling responsible." (Kaplan, 2016)
• "And ultimately, the company’s goal is a simple one, said Becker: “We want more people to buy art.”" (Kaplan, 2016)

Reflections:

• A utopian approach to the buying of art? Especially considering the companies goal it seems utilitarian and like they care about making art more accessible. 
• Maybe the fact people need help to buy art is a comment in itself? Is the art market getting out of control with their prices?